SKILLS. INSIGHTS. CONNECTIONS. THE KNOWLEDGE YOU NEED. THE NETWORK THAT MATTERS. JOIN THE GAME CHANGERS.
£134 BILLION INDUSTRY UNITED FOR THE FIRST TIME
Connect with peers and professionals from across the sector
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Gain insight into how other sectors approach similar challenges
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Hear directly from experts shaping the future
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FOCUS ON PERSONAL DEVELOPMENT, mental and physical well-being
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walk away with actionable take-aways and valuable industry contacts
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2025 Theme
The potential to realise and the need to generate more income
On 15th May 2025, in Trafalgar Square, London, join 200 attendees and 53 speakers at On Sale Live’25, the only confex dedicated to the community behind every ticket sold.
MORE COMPETITION. MORE PRESSURE. MORE AT STAKE.
There has never been more pressure to build and execute sales, creative, marketing and communication strategies that guarantee coverage and conversion of ticket sales.
But, with more choice for the public than ever before, what skills, knowledge and professional contacts do you need to guarantee this success for each project and brand you work on?
On Sale Live’25 is designed to equip you with these skills, knowledge and contacts. To arm you with new skills, a broader professional network, to give you a chance to hear from others about what is and isn't working across the media landscape and to discover how other sectors such as retail and banking create and measure their success.
West End Theatre
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Museums & Heritage
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Pop-Up Dining
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Gigs & Concerts
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Family Attractions
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Comedy
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Tours
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Regional Theatre
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West End Theatre • Museums & Heritage • Pop-Up Dining • Gigs & Concerts • Family Attractions • Comedy • Tours • Regional Theatre •
Visitor Attractions
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Immersive
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Social Gaming
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Fright & Scare
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Family
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Light Trails
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Pop-Up Experiential
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Exhibitions
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Visitor Attractions • Immersive • Social Gaming • Fright & Scare • Family • Light Trails • Pop-Up Experiential • Exhibitions •
Exhibitions
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VR
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Festivals
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Escape Rooms
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Fairs
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Conferences
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Adventure
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Location-Based Entertainment
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Exhibitions • VR • Festivals • Escape Rooms • Fairs • Conferences • Adventure • Location-Based Entertainment •
marketing and communications UNITED FOR THE FIRST TIME
in-house, agency AND freelancerS.
Inspiring Speakers
Hear key notes and panels on subjects including ‘reviewing the here and now’ and ‘the art of influence’ and listen to debates on ‘can celebrities and influencers help you sell tickets?’ and ‘the changing trends of media consumption’ as we explore the inaugural year’s theme ‘The potential to realise and the need to generate more income’.
Professional Development
Outside of the main stage, join career development sessions, listen to industry case studies, book into one to one taster coaching sessions or arrange time for tech demonstrations and for face-to-face meetings with one of the many suppliers looking to help you amplify your sales, marketing and communications work.
Speakers
Explore our impressive lineup of industry leaders.
Explore
the
Event
Networking & Business Zone
Spaces to connect, collaborate, and do business, whether you're looking to forge new partnerships, expand your network, or engage with like-minded professionals. Key partner stands as well as standee holders will be on hand to speak to you about their services as you sip that all important coffee or tuck into lunch.
Personal Development
A dedicated small group zone. Gain insights from industry leaders about their path within the industry, hear from fellow freelancers as to how they navigate the pros and cons of their role and pick up skills you can adopt to support your career development.
1-on-1 Coaching
Working within the experience economy is often demanding on your time and can require work within stressful environments. These confidential 1 to 1 taster coaching sessions enable you to spend 25 minutes with professional coaches to check in on how to put yourself first. Pre-booking to be announced at a later date.
Main Stage
The main conference space and home to key notes and panel discussions. Check the programme to ensure you don't miss thought provoking panels and key note talks. Gain exclusive insights, discover new trends, and learn the latest strategies from top experts across the industry as well as executives and influencers from outside of it from the worlds of retail and banking.
Case Study and Measuring Success
Join multiple panel discussions and case study presentations to hear insights as to what has and hasn't worked as well as ways to measure success outside of traditional ticket sales.