Measuring Success zone

11:00

Can celebrities and influencers generate ticket sales?

11:00 - 11:40 • Thursday 15th May
Panel, Measuring Success Zone

Join us for an insightful discussion featuring trailblazers from the most strategic celebrity, influencer, and PR businesses! Our experts will share their invaluable insights on effective collaborations and partnership strategies, measuring success, and understanding key metrics. Learn from the best in the business as they reveal what works and what doesn't, when elevating your campaigns to the next level. This is your chance to gain a competitive edge and master the art of working with influential figures.

Pippa Bexon
Executive Director, Situation UK

Arabella Neville-Rolfe
Director & Founder, ANRPR

Emma Usher
Founder, Run Ragged

Debbie Scorah
Founder, The Social Sort

11:30

Coffee Break
Sponsored by KX Tickets

12:00

LOW SALES? CHANGE THE ARTWORK!

12:00 - 12:40 • Thursday 15th May
Panel, Measuring Success Zone

When the selling gets tough...change the poster! In today’s content-rich environment, is this approach still effective? Was it ever truly the answer? Join Founder of Negroni Breakfast, Dan Cullen-Shute, Consumer Events Marketing Consultant, Mussarat Rahman, and Photographer and Content Director David Ellis, for a thought-provoking discussion that will dissect brand approaches and explore their relevance in a world overflowing with content and a need for rapid reactions.

Dan Cullen-Shrute
Founder, Negroni Breakfast

Mussarat Rahman
Consumer Events, Marketing Consultant

David Ellis
Founder, VisualMatter

12:45

Lunch

13:45

Quality over quantity?

13:45 - 14:25 • Thursday 15th May
Panel, Measuring Success Zone

Communications specialists give hands-on experience and expertise about how they navigate a content rich world and an increasing demand for profiles for their experiences. How do they manage ‘pay to play’ and what really turns the dial when it comes to PR?