Allied Global Marketing

In business for over 35 years, Allied built upon its roots in advertising and publicity for movie studios to become a global leader in entertainment, culture, and lifestyle marketing.  Allied's global team of specialists across 24 offices in North America, Europe and Asia-Pacific, create paid, earned, owned and creative campaigns that drive performance for some of the world's biggest brands and their diverse customers across film, TV, streaming, sports, gaming, live entertainment, cultural institutions, hospitality, and consumer brands.

The Allied advantage consists of a truly global approach to client services, matched with proprietary AI and computational math systems, and is focussed on the future of culture in all its forms.  With boots on the ground across the world, clients are given a truly holistic approach with localised solutions and activations to reach audiences where they are today and where they’ll be tomorrow. 

This forward-thinking approach has earned Allied a roster of major media clients worldwide, including Netflix, Amazon, Disney, Warner Bros. Discovery, Paramount Global, and NBCUniversal. Allied also serves leading Location-Based Entertainment (LBE) clients, such as Herschend Family Entertainment (Dollywood, Harlem Globetrotters, Silver Dollar City), Meow Wolf, Cirque du Soleil, Disney Theatrical Group, Netflix (Stranger Things Store, Netflix Bites, Squid Game: The Experience, Bridgerton Queen's Ball), Swingers, Beat the Bomb and One World Observatory.