Dan Hurst
Head of Attractions
Up at The o2
Dan is the Head of Attractions at Up at The O2, where he leads the team behind one of London’s most iconic and adventurous experiences. Before joining The O2, Dan built his career managing stadium tours at major sporting venues, developing a strong foundation in creating engaging visitor experiences in dynamic, high-profile environments.
With a broad understanding of the attractions industry, Dan brings a passion for product development and customer experience, as well as a keen eye for commercial opportunities.
