Hannah Ferguson
Head of Marketing
Merlin EntertainmentS
Hannah is a seasoned marketing professional with over 12 years of global experience in brand strategy and commercial marketing. She has worked with major corporations, including McLaren F1 and BBC Studios, and currently serves as Head of Marketing for Merlin Entertainments' Southbank attractions - The London Dungeon, Shrek’s Adventure, and SEA LIFE London.
Skilled in leading integrated TTL campaigns across multiple media platforms, she has a proven track record of driving success. Hannah brings strong expertise in product development, strategic brand planning, and creative execution, with a passion for building and leading high-performing teams.
