About on sale group
Fuelling Success Behind Every Ticket Sold
Supporting professionals in events and experiences
On Sale Group is dedicated to supporting professionals across marketing, sales, ticketing, creative, and communications by providing unparalleled opportunities to grow, connect, and thrive in a demanding industry.
Champion your success
We help you expand your network, enhance your expertise, learn new skills and advance your career. Whether you're promoting West End theatre, escape rooms, immersive experiences, museums, light trails, concerts, social gaming, or location-based entertainment, On Sale Group is here to champion your success.
On Sale live
Our annual conference and exhibition (confex), along with regular networking and training events, provide a vibrant platform for you to learn, share ideas, and gain recognition.
We’re committed to empowering the people behind the brands that captivate audiences across the globe.
Founder & Director
Dawn Farrow
Dawn’s career spans working agency and client side as well as being the founder of her own successful marketing agency. She currently works in a freelance capacity delivering sales and marketing campaigns for global IP experiences.
Dawn is at her happiest in a dance studio with her daughter or hanging out with her dogs (coffee in hand).
Bio
Having begun her career marketing regional tours and West End shows, Dawn built her first business “Boom Ents”, a marketing, advertising and partnerships agency. She broadened her reach to marketing comedy events, immersive experiences, pop-up dining, family events, arena tours, exhibitions, circus and outdoor cinema.
In her current freelance capacity, she heads up strategies and campaigns on major location-based entertainment and, through her network, builds high-performance teams to deliver brand, advertising and marketing visions.
There are few people that Dawn doesn't know or hasn't met in her field. In lockdown, she established ‘Dogs and Coffee’, a network of over 1,000 sales, marketing and communications individuals seeking support and advice. She went on to run an online conference for 250 of them.
On Sale Group is a natural extension of Dawn’s work to date and her vision to build a confident, smart and empowered community in order to sell more tickets and make brands famous.
Dawn is the strategic vision behind many of the most successful ticketed experiences including; The FRIENDS™ Experience: The One in London, Batman Unmasked, Cbeebies, Walking with Dinosaurs the Arena Spectacular, Alice’s Adventures Underground, Birmingham Royal Ballet and Nitro Circus.