Programme
3 zones of content
Main Stage
09:00
REGISTRATION, COFFEE AND NETWORKING
10:00
Opening
10:00 - 10:10 • Thursday 15th May
Main Stage
Introductions and why we're here.
10:15
Reviewing the Here & Now
10:15 - 10:55 • Thursday 15th May
Panel, Main Stage
Dive deep into the world of sales, communications and marketing, as industry leaders from Media 10, Society of London Theatre (SOLT), Merlin and Avalon explore the opportunities and challenges that span their diverse range of experiences, from attractions and consumer events through to comedy, theatre and immersive experiences. What's changed? What's certain? What's not? And most intriguingly, uncover the common threads that bind us all, in this ever changing market.
11:00
The Art of Influence
11:00 - 11:30 • Thursday 15th May
Keynote, Main Stage
Your daily job requires you to influence the team around you, clients, audiences and your peers, but what skills do you need? Do you really know the secrets of the 'Art of Influence?’ Arm yourself with this superpower, with the guidance of strategy expert and Partner of Bean Partners, Phil Ives. This is your chance to equip yourself with the knowledge and techniques that will set yourself apart in your field.
11:30
Coffee Break
Sponsored by KX Tickets
12:00
What else can you charge for?
12:00 - 12:40 • Thursday 15th May
Panel, Main Stage
Ticket sales are no longer enough to generate commercial realisation for experiences. So what else can you charge for? How else can these be marketed? Leaders from Easol, Picniq and Immersive Everywhere shine a light on innovative ways to generate new revenue streams and enhance visibility.
Claire Skerrett
Founder, Picniq Tickets
12:45
Lunch
13:45
Learning from others
13:45 - 14:25 • Thursday 15th May
Panel, Main Stage
Learn from accomplished marketers from outside of the world of ‘ticketing’ as they share knowledge from their own campaigns and we discuss what can be learnt from one another's industries. After all, isn’t everything an experience now?!
14:30
Rewriting the Playbook:
AI, Attention, and the Future of Live Experience Marketing
14:30 - 15:00 • Thursday 15th May
Media Keynote, Main Stage
The live experience industry is transforming rapidly. AI, shifting tourism trends, emerging tech, and evolving social media are reshaping how we capture attention, drive demand, and convert audiences. While dynamic pricing and performance marketing are widespread, many underestimate the speed and complexity of this shift. Those who don’t adapt—fast—risk falling behind.
This keynote unpacks the five biggest changes shaping 2025 and what you must do now to stay ahead. From AI-driven marketing to new consumer discovery and ticketing strategies, we’ll break down the attention-first funnel—where paid, earned, owned, creative, data, and research must work together to fuel demand and sell more tickets.
Learn how major brands are leveraging AI and attention-first strategies to reshape marketing, and why in-person experiences are more valuable than ever in a digital-first world.
This isn’t just about optimising ticket sales—it’s about rethinking how we create demand from the ground up. Whether you’re in marketing, sales, or communications, this session will challenge old models, spark new ideas, and leave you with actionable strategies to future-proof your approach to live experiences.
15:15
Fresh tea & Biscuits served
15:30
BRAND PARTNERSHIPS - WHAT ARE BRANDS LOOKING FOR?
15:30 - 16:10 • Thursday 15th May
Panel, Main Stage
Creating perfect brand partnerships that generate engagement and audience interest is arguably the single most important part of a campaign, a fact which can be overlooked. Chaired by Partnerships expert, Becky Slater, listen to experts from Selfridges and Stylist, as well as leaders in sponsorship, as they explain what they are looking for and how to create partnerships that really work.
Full panel to be Announced
Coming soon
16:15
EMERGING EXPERIENCE TRENDS
(AND HOW TO PREPARE FOR MARKETING THEM)
16:15 - 16:55 • Thursday 15th May
Panel, Main Stage
Curious about the future of the experience economy? This session offers a forward-thinking perspective on the evolving landscape of the experience economy. Join Managing Director of Luna Entertainment Group, George Wood, VP of Sony Masterworks Live Ollie Rosenblatt and others to learn about what they know about future audiences. Explore data-driven insights as well as hearing what events are to be announced in 2025!
17:00
Keynote Speaker
17:00 - 17:30 • Thursday 15th May
Keynote, Main Stage
To be announced
18:00
Cocktail Hour
Full panel to be Announced
Coming soon