Arabella Neville-Rolfe
Director & Founder
ANRPR
With 20 years’ experience in theatre and live entertainment PR, Arabella has worked across the full spectrum of the industry—from West End and touring blockbusters to Off West End, fringe theatre, dance, comedy, immersive productions, venues, digital arts projects, and awards ceremonies.
Her career began under the guidance of legendary publicist Peter Thompson at PTA, before she moved to lead major campaigns at Target Live for some of the biggest names in theatre. In 2019, she founded ANRPR, an independent agency specialising in intelligent, creative, and effective publicity for the performing arts.
Arabella is known for her warm and strategic approach, blending deep industry knowledge with a keen instinct for storytelling. She thrives on shaping narratives that connect productions with audiences and critics alike, ensuring each campaign cuts through the noise with impact and integrity.
A passionate advocate for the arts, Arabella is committed to supporting theatre at every level, helping productions and theatres find their voice in an ever-changing media landscape.
