Dan Cullen-Shute
Founder and de facto CEO
Negroni Breakfast
Dan Cullen-Shute is the founder and de facto CEO of Negroni Breakfast, a boutique consultancy offering strategic, commercial and creative advice and direction to anyone who wants to do brilliant things.
Prior to Negroni Breakfast, Dan founded and lead Creature, an award-winning, powerfully effective, and downright bloody brilliant creative agency, and White Crow, a similarly lauded and garlanded Strategic Consultancy, doing game-changing work with brands from Arla to Carling, Merlin Entertainments to Brit Insurance, Tetley to Transferwise for over a decade.
After twenty years in London, he now lives in the glorious north, with his partner, their two kids, and a mad Boxer called Beryl. Work stuff lives at negronibreakfast.xyz, and he probably talks about Nottingham Forest, jumping into cold water, and his family a bit too much on Instagram and X at @dancullenshute
