ON SALE LIVE’26
FUTURE TECH. FUTURE AUDIENCES. FUTURE YOU.
It’s back! The only industry confex for sales, marketing and communications professionals working in events, events, arts, culture and experiences will take place again on 15th May 2026, King’s Cross, London.
“THE HONESTY, THE LEARNING, THE ENERGY ALL OF IT WAS NEXT LEVEL. ON SALE LIVE ISN’T JUST AN EVENT, IT’S A MOVEMENT”
ON SALE GROUP - What we do
We empower the people
behind the brands
that captivate audiences
across the globe.
On Sale Group is the driving force behind On Sale Live, the industry-leading conference and exhibition (confex) dedicated to commercial events, ents and live experience marketing. Through training, networking opportunities, and thought leadership, we empower professionals in marketing, communications, and the ticketed industries to grow, connect, and thrive in today’s dynamic and demanding experience economy.
Our Platform
How On Sale Group supports marketing and communication PROFESSIONALS
JOIN THE COMMUNITY FOR FREE
Attend on sale live
ONE DAY MARKETING MASTERCLASS
Sectors
ON SALE GROUP CHAMPIONS SUCCESS ACROSS ALL TICKETED EVENTS AND EXPERIENCES
West End Theatre
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Museums & Heritage
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Pop-Up Dining
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Gigs & Concerts
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Family Attractions
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Comedy
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Tours
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Regional Theatre
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West End Theatre • Museums & Heritage • Pop-Up Dining • Gigs & Concerts • Family Attractions • Comedy • Tours • Regional Theatre •
Visitor Attractions
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Immersive
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Social Gaming
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Fright & Scare
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Family
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Light Trails
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Pop-Up Experiential
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Exhibitions
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Visitor Attractions • Immersive • Social Gaming • Fright & Scare • Family • Light Trails • Pop-Up Experiential • Exhibitions •
Exhibitions
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VR
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Festivals
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Escape Rooms
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Fairs
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Conferences
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Adventure
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Location-Based Entertainment
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Exhibitions • VR • Festivals • Escape Rooms • Fairs • Conferences • Adventure • Location-Based Entertainment •
On Sale Live‘26
May 2026
15 May 2026
KING’S CROSS, London
“I hope next year will be even bigger and better because the industry needs it more than ever”
Learn, discover, buy, and network at the only TRADE EVENT dedicated to the marketing and communications professionals working across the ticketed experience economy.
JOIN THE GAME CHANGERS.
Created for marketing and communication specialists working in ticketed events and experiences
The UK public spend billions on experiences each year. Despite this, there has been no dedicated conference that answers the needs of the professionals who design, plan and implement the strategies that make these brands famous and rich. On Sale Live changes that.
Expertise at every level
Whether you’re working in-house, within an agency or as a freelancer, join fellow attendees in the heart of London and listen to more than 50 speakers as they share their experience, discuss challenges and pass-on practical tips to use in your every day role.
Showcases upcoming trends & technologies
There has never been more pressure to build and execute sales, creative, ticketing, marketing and communication strategies that guarantee coverage and conversion of ticket sales. But, with more choice for the public than ever before, what skills, knowledge and professional contacts do you need to guarantee this success for each project and brand you work on?
Diverse & Relevant Topics
In May 2025 attendees heard key notes and panels on subjects including ‘reviewing the here and now’ and ‘the art of influence’ and listened to debates on ‘can celebrities and influencers help you sell tickets?’ and ‘the changing trends of media consumption’’ as we explored the inaugural year’s theme ‘The potential to realise and the need to generate more income’.
Suitable for marketing and communication professionals working in ticketed events and experiences
From West End theatre to escape rooms, immersive experiences to museums, light trails to concerts, social gaming to location based entertainment, On Sale Live is the home for marketing and communications specialists looking for an event which is both targeted to their needs within the experience economy whilst also able to draw from key industries outside of it.
Engagement Opportunities
Outside of the main stage, join personal development sessions, listen to industry case studies, book into one to one free taster coaching or arrange time for tech demonstrations and face to face meetings with one of the many suppliers looking to help you amplify your sales, marketing and communications work.
On Sale live’26 Partners
Looking to sponsor, book a stand or speak?
By becoming a sponsor or booking a table stand, you get the chance to speak directly to the budget holders looking for suppliers to support their visions.